A double entendre for sure, but most closely related to the sports meaning; “one who does not have any commitments that restrict their actions”. We champion autonomy, self-governance, and the power to choose your partners wisely. We offer free resources to set up & scale your marketing more effectively based on our years of expertise, & paid options to expedite that for you.

We aren’t an agency, and we are not anti-agency. Think of us as intermediary free agents, uniquely positioned to offer you true free agency. While we’re formally taxed as a marketing consultancy, with our background in building agencies, our approach is more strategic and hands-on than the typical outsourced observer. Our insider knowledge of agency landscapes & operations allows us to demand the best resources & performance on your behalf.

We challenge the conventional agency dilemma – the choice between serving many poorly or a few exceptionally well. By focusing on fewer, yet far more impactful services, we overcome this false dichotomy. Our approach broadens our reach without stretching resources thin. We’re not here to challenge agency or in-house roles; rather, we act as a powerful team captain, amplifying existing talent & setting the winning game plan. As an intermediary, we aim to democratize access to our enterprise-scale performance philosophies, making them accessible and effective for businesses of all stages.

Absolutely not. Our mission is all about autonomy and choice. We don’t tie you down with long-term commitments. Our services are designed to be flexible and accessible to businesses of all sizes and budgets. Whether you choose our month-to-month options or opt for annual incentives, the decision is yours. We also provide free thought leadership and resources to empower those who prefer a DIY approach. It’s all about giving you the freedom to make the best choices for your marketing needs.

Nope! We’re your advocates for autonomy. With our agency background, we have the know-how to build the best teams and drive top-notch performance, all while ensuring you have the freedom to choose the right partners or none at all.

We’re objective, but also experienced & have had the opportunity to audit most agencies serving the trades, so may have some historical context prior to working with anyone. Not to fear, we’re here to advocate for high growth performance standards, and are happy to work with anyone who embraces & achieves those goals. If not, we’re happy to connect you with a partner who does, & refuse compensation for those connections to maintain impartiality. Our interest is in your performance.

The catch is, free agency goes both ways. While we’re built to empower your free agency, we also treasure ours. That’s why we exist at all. You’ll notice our communication mediums are 100% virtual & text based, to be able to be conducted remotely, free from schedule constraints and the anxiety of meetings. It’s not for everyone, but how we function freely & help you do the same.