Playbook

Moneyball Marketing^™

Most marketers swing for home runs. We focus on on-base percentage: high-efficiency plays that compound over time. That's Moneyball for contractors.

Download free playbook See the plays

Playbook

Fans, fielding, loading bases, home runs & dugout

Home Runs provide the biggest returns, but there's a natural limit to how many times you can tap your database. That's why our major effort is Fielding. And it all starts with Fans, because every player on the field was once watching from the stands.

Fans

The stands · Fill the stands

Visibility sets the stage for future success. Every player on the field started as a fan: our job here is to keep your name top of mind, build anticipation, and position your business as a frontrunner worth following.

Key plays

BroadcastTargeted TV and radio buys for broad, memorable exposure.
SponsorshipsStrategic events to enhance local credibility and visibility.
Outdoor advertisingHigh-traffic placements for continuous brand presence.
Video & displayStrategic digital placements designed for reach and recall.

12.5%Budget allocation

0–2ROAS

Fielding

The outfield · Catch opportunities

Fielding is the steady, disciplined work of bringing leads into play and keeping your pipeline active. It requires precision, endurance, and strategy, focusing resources to engage the right leads at the right time.

Key plays

Local listingsOptimized paid listings to dominate immediate local searches beyond Google.
Paid searchIntent-driven keyword strategies for capturing prospects actively seeking solutions.
Paid socialAudience-specific targeting to attract prospects based on interest and intent signals.
Direct mail & printStrategic outreach complementing digital efforts for full market engagement.

80%Budget allocation

2–10ROAS

Loading Bases

The infield · Convert opportunities

Covering your Bases means turning interest into paying customers efficiently and predictably. We're not creating new demand here, we're converting the leads who already know your name.

Key plays

Website contentConversion-focused UX and content that directly addresses customer intent.
Off page credibilityDistributing citations, building authoritative backlinks, and accumulating impactful reviews.
Branded searchProtecting your brand from competitor conquesting by capturing high-intent branded searches.
RemarketingTargeted ads to re-engage warm leads, driving decisive conversions.

5%Budget allocation

10–100ROAS

Home Runs

The diamond · Where we score

Home Runs are about activating your existing customers, turning past success into ongoing momentum. Our focus here is nurturing loyalty, increasing lifetime value, and turning satisfied customers into passionate advocates.

Key plays

Targeted re-engagementPersonalized campaigns via email, SMS and direct mail to nurture relationships.
Upselling & cross-sellingData-driven offers tailored to existing customer segments.
ReferralsStructured programs incentivizing and tracking customer advocacy.
Educational & loyalty contentHigh-value content that enhances customer retention.
Strategic partnershipsLeveraging established trust to create new revenue opportunities.

2.5%Budget allocation

100+ROAS

Dugout

The dugouts · Stack the bench

Before we step onto the field, we ensure your team and tools are ready. The Dugout is where we build the game plan, set up tracking and attribution, select the right technologies, and align your partners and agencies.

Key plays

Software & attributionSelecting, integrating, and verifying the optimal marketing technology stack.Try the Software free
Preferred partnersAligning proven vendors and agencies to ensure performance.Meet the partners
Strategic game planDeveloping detailed, measurable goals and clear tactical alignment.Get your free game plan