All
About Us:
WE'RE ALL ABOUT YOU
Our Mission
100% GROWTH FOR TRADES BUSINESSES
Marketing is our sport. 100% growth is our trophy. We attract top players, provide our proven playbook, and together, we become champions.
At Free Agency, our mission is more than a statement—it’s how we operate. We’re here to change the game for contractors, marketers, and partners who are tired of the old rules and ready to play for real results. Whether it’s doubling revenue, scaling a career, or building a champion’s league, we’ve created the framework where ambition meets achievement.
When you work with Free Agency, you’re not just signing up for better marketing—you’re joining a team built to win.
What We Do
MARKETING STRATEGIES FOR HOME SERVICE COMPANIES
We don’t just build campaigns—we create game plans for winning. Contractors partner with us because they’re tired of guessing which strategies work & what agencies aren’t full of shit. We cut through the noise to deliver:
Custom growth strategies
tailored to HVAC, plumbing, electrical,
restoration and garage door businesses
Partnerships with
trusted vendors for seamless
execution
Proven frameworks for
achieving ambitious goals
like 100% growth
Winning for
Contractors
We don’t just “do marketing”—we build game plans that win. Contractors come to us because they’re tired of guessing what works and tired of the runaround from agencies. We step in as their advocate, cutting through the noise to align them with the best partners, strategies, and tactics. Whether the goal is steady growth or something ambitious like 100%, we build the plan to get there, pivot as needed, and scale what works. The result? Less stress, more results, and the confidence that their marketing is finally working for them.
Winning for
Marketers
Free Agency is where great marketers find their stride. We’re not just building campaigns; we’re building careers. Here, you’ll have the freedom to choose your workload, focus on strategy over busywork, and thrive in a low-stress, high-impact environment. Whether you’re working part-time or scaling up to something bigger, we’re here to support your growth as much as our clients’. Marketing shouldn’t just deliver results for clients—it should feel fulfilling for the people making it happen.
Our Philosophies
HOW WE WIN FOR CONTRACTORS AND MARKETERS
Free Agency isn’t about tricks or gimmicks—it’s about doing more good and less bad, over and over again, while staying true to our values. That’s the formula for 100%+ growth.
Growth is
Everything
We have proven playbooks for achieving 100% growth—for both our clients and our team. With the right framework, it’s not just possible; it’s inevitable.
HOW WE LIVE IT
- We’ve created formulas that have scaled 100% without diminishing returns.
- We design tailored strategies to meet ambitious goals, adapting when necessary to maximize results.
- We celebrate progress and results, recognizing the effort it takes to achieve them.
Freedom is
Non-Negotiable
Success starts with autonomy. We create the space for clients and our team to thrive on their terms.
HOW WE LIVE IT
- Our team chooses their workload, schedule, and location—flexibility is key.
- Clients retain full control and ownership of their marketing assets, campaigns, and results.
- We trust outcomes over activity, focusing on strategy and results instead of micromanaging.
- Marketing is a tool, not a toll— clients work with us because they want to, not because they have to.
Truth and
Transparency
Clarity builds trust. We operate with openness, ensuring clients always know where they stand.
How we live it:
HOW WE LIVE IT
- Pricing and deliverables are published online, with no hidden fees or surprises.
- Communication is recorded, transcribed, and summarized for clarity and reference.
- Clients own their accounts and have full visibility into every action we take.
- We measure everything and share progress toward goals openly, pivoting when necessary.
Efficiency is
in Our DNA
We prioritize results, eliminating waste and maximizing impact with smart systems and technology.
HOW WE LIVE IT
- Our "fully automated service as a subscription" removes inefficiencies like AR expenses and accounting teams.
- AI and automation streamline processes, letting us focus on what matters most: growth.
- A fully remote structure eliminates overhead and redirects resources into performance.
- By bringing key services in-house, we reinvest savings into client lead generation.
Curiosity Fuels
Learning
We value learning over being right. By staying curious and grounded in objectivity, we unlock insights that help us win more.
HOW WE LIVE IT
- We ask “what if” and challenge assumptions to find better solutions.
- We analyze campaigns and strategies with objectivity, letting data and results drive our decisions.
- Every challenge is an opportunity to grow, improve, and deliver stronger outcomes.
- We believe learning more helps us win more—for our clients, our team, and ourselves.
If We Can’t Have
Fun, We’re Not
Doing It
Work should energize us. We align with people we laugh with, vibe with, and want to see win. It’s critical we inspire each other & enjoy our time together, and if we can’t, we shouldn’t.
HOW WE LIVE IT
- We work with people and projects that inspire and energize us.
- We create an environment where positivity and camaraderie drive better outcomes.
- We balance ambition with humor, making the journey as enjoyable as the destination.
- We don’t make poor marketing decisions—and that’s why we can have fun while winning.
Our Commitment
BUILDING A BETTER WAY FOR THE TRADES
What started as a side hustle to dedicate more time to software projects has grown into something bigger than we ever imagined. In our first year, Free Agency hit seven figures—not because we planned to scale, but because our mission resonated. Contractors wanted more objective, strategic marketing game plans that delivered more trophies. Marketers wanted to score more frequently with adequate time to stretch, train, play & recover.
Contractors hit their
most ambitious goals
Marketers thrive in
stimulating, not stressful
careers
Partners innovate to deliver
exceptional results, and get
more clients
Free Agency will never sell out. We will never lose sight of why we started. We will never be someone else’s quarterly figures. And we will always invest in the people who believe marketing can be better—for the trades, for the team, and for the journey.
MEET THE TEAM
brianna skiffington
Chief Executive Officer
Lexi Zila
Chief Marketing Officer
Evan hoffman
Chief Marketing Officer
Sandi Lee
Chief Marketing Officer
clarissa mosquete
Local Listing Optimizer
Maria cierva
Media Manager
MYK baisas
Quality Advocate
Mike Yanchuk
Automation Architect
Viva calina
Quality Advocate
JONah villaremo
Quality Advocate
Andrey Lapa
Designer
OUR
STORY
I spent seven years at a performance agency, specializing in the trades. I loved it—not just because the results were measurable and immediate, but because the trades felt like home. As a high school dropout, I’ve always carried a chip on my shoulder. Marketing for the trades gave me a way to quantify my worth instantly. The day people clicked, they called, and they paid. It wasn’t just validation—it was proof that my work worked.
But it wasn’t just about the numbers. The people in the trades reminded me of myself: underdogs who didn’t take the traditional academic path, who had everything to prove, and who didn’t care what anyone thought about how they achieved success. These were my people.
For years, I thrived in the agency world. But even as one of the good ones, I couldn’t escape the exhaustion. Contractors distrusted agencies because they’d been burned by the big ones, and they brought that critique to every table. Every strategy, every campaign, every result was second-guessed, compared, and commoditized. It wasn’t about the work—it was about proving you weren’t screwing them.
The worst part? Most contractors didn’t have great in-house marketing talent—if they had any at all—so they couldn’t tell the good agencies from the bad ones. It was exhausting for the good ones and profitable for the bad ones.
That’s when I realized I couldn’t do it anymore. I didn’t want to be part of the system. I didn’t want to waste 90% of my time in meetings defending decisions, fighting for clarity, or proving I wasn’t screwing anyone over. We spent so much energy on the politics of the process that there was no space left to actually do the work. It was exhausting, unfulfilling, and completely unimpactful. No wonder everyone hates agencies.
I knew there had to be another way—one that didn’t involve becoming just another agency or consultant. I didn’t want to play that game anymore. I wanted to be more integrated than that. I didn’t quite know how, but I knew if I lead with my expertise, track record & intent, I could make clients kick ass and figure out how to merchandise that as a service. Thus, we embraced the title that is ironically the nemesis of every agency; fractional CMOs. Unfortunately “Performance Architects” just wasn’t SEO friendly enough, and ya know, we are marketers after all.
But as CMOs, we do exactly that. We spend 90% of our time strategizing high performance, collaborating, and actually making things happen. The meetings are minimal, the work is meaningful, and the results speak for themselves. It’s a complete 180 from the chaos I left behind—and damn, it feels good to do it differently.
A Brief History
JAN 24
Free Agency was born
MAR 24
Hired first CMO, Lexi
MAY 24
Hired second CMO, Sandi
JUL 24
Broke 7 figures
Became Yelp Platinum Partner
AUG 24
Exclusive Partner GGG
OCT 24
YAPA nominated Innovation Lead Gen
NOV 24
Hired third CMO, Evan
DEC 24
Ended year w/ 45% avg client AGR
JOIN US
If you’re still reading, thank you. Free Agency is just getting started, and we’d love for you to be part of what’s next. Whether you’re a potential client, an aspiring team member, or want to trade in the title of vendor for the title of preferred partner, something here probably inspired you. You might be our people. Reach out through the respective links, we’d love to expand our impact with you.
