All
About Us:
WE'RE ALL ABOUT YOU
Our Mission
100% GROWTH FOR TRADES BUSINESSES
Marketing is our sport. 100% growth is our trophy. We attract top players, provide our proven playbook, and together, we become champions.
At Free Agency, our mission is more than a statement—it’s how we operate. We’re here to change the game for contractors, marketers, and partners who are tired of the old rules and ready to play for real results. Whether it’s doubling revenue, scaling a career, or building a champion’s league, we’ve created the framework where ambition meets achievement.
When you work with Free Agency, you’re not just signing up for better marketing—you’re joining a team built to win.
What We Do
MARKETING STRATEGIES FOR HOME SERVICE COMPANIES
We don’t just build campaigns—we create game plans for winning. Contractors partner with us because they’re tired of guessing which strategies work & what agencies aren’t full of shit. We cut through the noise to deliver:
Custom growth strategies
tailored to HVAC, plumbing, electrical,
restoration and garage door businesses
Partnerships with
trusted vendors for seamless
execution
Proven frameworks for
achieving ambitious goals
like 100% growth
Winning for
Contractors
We don’t just “do marketing”—we build game plans that win. Contractors come to us because they’re tired of guessing what works and tired of the runaround from agencies. We step in as their advocate, cutting through the noise to align them with the best partners, strategies, and tactics. Whether the goal is steady growth or something ambitious like 100%, we build the plan to get there, pivot as needed, and scale what works. The result? Less stress, more results, and the confidence that their marketing is finally working for them.
Winning for
Marketers
Free Agency is where great marketers find their stride. We’re not just building campaigns; we’re building careers. Here, you’ll have the freedom to choose your workload, focus on strategy over busywork, and thrive in a low-stress, high-impact environment. Whether you’re working part-time or scaling up to something bigger, we’re here to support your growth as much as our clients’. Marketing shouldn’t just deliver results for clients—it should feel fulfilling for the people making it happen.
Our Philosophies
HOW WE WIN FOR CONTRACTORS AND MARKETERS
Free Agency isn’t about tricks or gimmicks—it’s about doing more good and less bad, over and over again, while staying true to our values. That’s the formula for 100%+ growth.
Freedom Is
Fundamental
Our team chooses their workload, schedule, and location. Our clients work with us because they want to, not because a contract says they have to. Month-to-month, always. Autonomy isn’t a perk. It’s the architecture.
Chase Data
Not Credit
We’d rather find out we were wrong quickly than defend a bad idea slowly. Every recommendation comes from what the numbers say, not what sounds impressive in a meeting. If the data says your $30K/mo channel isn’t pulling its weight, we’ll tell you. Even if it was our idea.
Obsess Over
Growth
Not growth as a buzzword. Growth as a system with a scoreboard. We have frameworks that have scaled businesses 100% without diminishing returns. We don’t guess. We run plays that have won before, adapt the game plan to your market, and measure everything.
Protect The
Good Vibes
We work with people we want to see win. If the relationship isn’t working (for either side) we’ll say so. Life’s too short to spend it in meetings that drain you. We’d rather have fewer clients who are energized by the partnership than more clients who tolerate it.
Say The
Hard Things
Pricing is published. Communication is recorded and summarized. Clients have full visibility into every action we take. When something isn’t working, we say it first, before you have to ask. Transparency isn’t comfortable, but it’s the fastest way to trust.
Be Remembered
We don’t just respond. We anticipate. We reach out first, follow up faster, and always bring something useful. When others go quiet, we speak up. When others forget, we follow through. The bar isn’t “did we do the work.” The bar is “will they remember how it felt to work with us.”
Our Commitment
BUILDING A BETTER WAY FOR THE TRADES
What started as a side hustle to dedicate more time to software projects has grown into something bigger than we ever imagined. In our first year, Free Agency hit seven figures—not because we planned to scale, but because our mission resonated. Contractors wanted more objective, strategic marketing game plans that delivered more trophies. Marketers wanted to score more frequently with adequate time to stretch, train, play & recover.
Contractors hit their
most ambitious goals
Marketers thrive in
stimulating, not stressful
careers
Partners innovate to deliver
exceptional results, and get
more clients
Free Agency will never sell out. We will never lose sight of why we started. We will never be someone else’s quarterly figures. And we will always invest in the people who believe marketing can be better—for the trades, for the team, and for the journey.
MEET THE TEAM
brianna skiffington
Chief Executive Officer
EVAN HOFFMAN
Chief Operating Officer
Alex Burmistrov
Chief Technology Officer
Natalie Rosado
Chief Marketing Officer
Styphanie Duplissey
Chief Marketing Officer
Amanda Danford
Chief Marketing Officer
Colten Murphy
Chief Marketing Officer
MIKE YANCHUK
Automation Architect
ANDREY LAPA
UI/UX
LEXI MATOVICH
Chief Marketing Officer
SAM MAY
Controller
brianna skiffington
Chief Executive Officer
EVAN HOFFMAN
Chief Operating Officer
Alex Burmistrov
Chief Technology Officer
LEXI MATOVICH
Chief Marketing Officer
Natalie Rosado
Chief Marketing Officer
Styphanie Duplissey
Chief Marketing Officer
Amanda Danford
Chief Marketing Officer
Colten Murphy
Chief Marketing Officer
MIKE YANCHUK
Automation Architect
ANDREY LAPA
UI/UX
SAM MAY
Controller
OUR
STORY
I spent seven years at a performance agency specializing in trades marketing. I loved the work. The day someone clicked, they called, and they paid. It was the most direct feedback loop in marketing, and I couldn’t get enough of it. But the system around the work was broken.
Contractors didn’t trust agencies because they’d been burned by the bad ones. And they brought that suspicion to every conversation, even with the good ones. So we spent 90% of our time in meetings defending decisions, fighting for clarity, and proving we weren’t screwing anyone. There was barely any time left to do the actual work.
The worst part: most contractors didn’t have in-house marketing talent to evaluate what they were getting. So the bad agencies thrived on confusion, and the good ones burned out trying to cut through it.
I didn’t want to start another agency. I didn’t want to be a consultant who sends PDFs. I wanted to sit inside the business, own the marketing function, and be judged by the scoreboard. That’s it.
So we became fractional CMOs. The title that is, ironically, the nemesis of every agency. And it turns out contractors had been waiting for exactly this.
A Brief History
JAN 24
Free Agency was born
MAR 24
Hired first CMO, Lexi
MAY 24
Hired second CMO, Sandi
JUL 24
Broke 7 figures
Became Yelp Platinum Partner
AUG 24
Exclusive Partner GGG
OCT 24
YAPA nominated Innovation Lead Gen
NOV 24
Hired third CMO, Evan
DEC 24
Ended year w/ 45% avg client AGR
JOIN US
If you’re still reading, you’re probably our kind of people. Maybe you’re a contractor who’s been through the agency carousel and wants someone who actually keeps score. Maybe you’re a marketer who wants to play the game without the politics. Maybe you’re a vendor who’d rather be picked for your stats than your sales pitch.
Whatever it is, we’re easy to find. Just reach out through that little button below.
