Free Agency · The roster

Preferred Partners

The official roster of trusted partners delivering winning results.

About this list

Every spot is earned

  1. Each partner has earned their spot on our roster through consistent wins.
  2. We award status to only one partner per category annually.
  3. Our CMO clients get exclusive rates, better terms, and full ownership of every asset built.

The badges

  • FREE AGENCYPREFERRED PARTNER2026The rosette
  • FREE AGENCYPREFERRED PARTNER2025The seal
  • FREEAGENCYPREFERREDPARTNER2024The shield

One a season held. The design changes every year.

The roster

One per position, every season

Category
Season
  1. Branding202420252026
    30+years in the industry

    Often imitated, but never duplicated, KickCharge Creative is the legendary branding agency for home service contractors. With 30+ years in the industry, they’ve created more home service brands than anyone in the world with obsessive attention to detail, crafting memorable names, logos, truck wraps, and brand identities that truly set companies apart.

    KickCharge’s award-winning team has a proven record of rebranding businesses into market leaders, delivering designs that not only win “best truck” awards but, more importantly, drive real business growth.

    When our clients need a brand that owns their market and sticks in customers’ minds, KickCharge is the only partner we trust to make it happen.

    • BRANDINGPREFERREDPARTNER2024
    • BRANDINGPREFERRED PARTNER2025
    • BRANDINGPREFERRED PARTNER2026
  2. Organic Social202420252026

    Lemon Seed Marketing grows home service brands by bringing their story to life on social media. They deliver consistent, branded content that reflects the heart of your business and keeps your social feeds active and engaging.

    Working across Facebook, Instagram, Google Business, and more, Lemon Seed handles content creation, scheduling, and strategy, while collaborating with you for real-life photos and updates, to ensure your company stays top-of-mind and authentic in your community.

    The result is a vibrant online presence that builds trust, brand recognition, and customer loyalty.

    • ORGANICSOCIALPREFERREDPARTNER2024
    • ORGANIC SOCIALPREFERRED PARTNER2025
    • ORGANIC SOCIALPREFERRED PARTNER2026
  3. Paid Social20252026
    $200M+tracked revenue for contractors400+businesses nationwide

    Systemized Media scales home service companies with a systematic, social-first marketing approach. They have generated over $200 million in tracked revenue for contractors and are trusted by 400+ businesses nationwide, a testament to their ability to deliver results at scale.

    From Facebook to TikTok, Systemized Media leverages every paid social channel to drive leads and brand awareness, using tested frameworks, continuously experimental audiences, and rigid tracking to continually improve conversions.

    They provide big-agency results with an ethos of no-nonsense performance that our clients rely on for growth.

    • PAID SOCIALPREFERRED PARTNER2025
    • PAID SOCIALPREFERRED PARTNER2026
  4. Paid Social2024
    5xaverage ROI$44M+revenue produced for clients

    Hero Marketing propels HVAC, plumbing, and electrical companies to dominate their local markets through targeted paid social campaigns.

    Armed with 7+ years of specialized home-services experience, Hero crafts precision Facebook/Instagram ads that generate tangible results, evidenced by an average 5x ROI and over $44 million in revenue produced for their clients.

    Their custom, hands-on approach combined with flat rate fees that include creative means every campaign is built to outpace competitors and convert customers efficiently, making Hero Marketing a results-driven ally for ambitious trades businesses.

    • PAIDSOCIALPREFERREDPARTNER2024
  5. SMS202420252026
    59:1ROI in the first year, at best20–30%higher set rates

    Hatch ensures no lead slips through the cracks by combining instant SMS follow-up, email, ringless voicemails, and even AI-driven calls to engage prospects within seconds. This platform integrates with ServiceTitan and our Free Agency app to nurture every inquiry, new leads, open estimates, old contacts, until they convert.

    The impact is game-changing: businesses using Hatch have seen set rates jump by 20–30% and ROI as high as 59:1 in the first year.

    Hatch turns rapid, personalized communication into a proven revenue driver, adding serious horsepower to our Moneyball Marketing™ funnel.

    • SMSPREFERREDPARTNER2024
    • SMSPREFERRED PARTNER2025
    • SMSPREFERRED PARTNER2026
  6. Email20252026
    30–50%open rates

    Prolific turns customer lists into a revenue machine. They create high-converting text-only, weekly email campaigns that routinely achieve 30–50% open rates and reactivate old leads into booked jobs on autopilot.

    Trusted by dozens of top home service brands for their blend of world-class email marketing expertise, Prolific delivers predictable revenue growth from the customers you already have paid to acquire.

    • EMAILPREFERRED PARTNER2025
    • EMAILPREFERRED PARTNER2026
  7. Organic Search202420252026

    Rival Digital is our longest standing partnership, trusted to elevate contractors’ online presence through data-driven SEO, PR & content marketing. Rival leverages deep home service industry knowledge to boost search rankings, website traffic, and corresponding lead flow.

    Their outstanding SEO expertise and results-focused strategies have made them a trusted partner for both sustainable long term organic growth, and experimental trend tests around ever evolving LLMs.

    In a world where SEO services are being converted into whitelabeled software, and vendors chosen based on quantity of acronyms, Rival maintains its craft in strategy curated by talented humans with original thoughts and does so efficiently and reliably, making them our preferred partner for organic search since our inception.

    • ORGANICSEARCHPREFERREDPARTNER2024
    • ORGANIC SEARCHPREFERRED PARTNER2025
    • ORGANIC SEARCHPREFERRED PARTNER2026
  8. Paid Search20252026
    10+years in home services

    New to our lineup in 2025, but by no means a rookie, ProfitFill is a software supporting their human managed service for PPC, specializing in revenue optimization via dynamically maximizing daily capacity.

    Their platform automatically throttles Google and Bing ad spend based on real-time capacity, ensuring every dollar drives maximum ROI. Backed by over a decade of home services marketing experience.

    Chosen as our preferred paid search partner (the highest honor from our highly critical ex-ppcer founder) for their unparalleled technical fluency, software capabilities and human philosophical alignment.

    • PAID SEARCHPREFERRED PARTNER2025
    • PAID SEARCHPREFERRED PARTNER2026

Preferred partners · 0% kickbacks

No kickbacks, just high odds we win when we bet on them.

We’ve spent years scouting the field and recruiting the best in the game. Our CMO clients get exclusive rates, better terms, and full ownership of every asset built.