OUR PLAYS
FANS, FIELDING, LOADING BASES,
HOME RUNS & DUGOUT
smart, disciplined ball. We consistently capture opportunities, smoothly convert
prospects, and methodically drive revenue. Here’s how we structure our approach:
ROAS 0–2
Brand visibility through TV, radio, sponsorships, and outdoor.
ROAS 4-6
Lead generation via paid search, social, and direct mail.
ROAS 10-25
Conversion optimization through
branded search & remarketing.
ROAS 100-10,000
Revenue maximization through SMS,
referrals, and customer loyalty.
Home Runs provide the biggest returns, but there’s a natural limit to how many times you
can tap your database. That’s why our major effort is Fielding, capturing and funneling
leads toward conversion opportunities. Great fielding becomes more impactful when
you’re consistently Loading Bases, setting up scenarios for grand slams.
And it all starts with Fans—because every player on the field was once watching from the
stands. While direct attribution can be tricky, building sustained visibility ensures
you’re nurturing tomorrow’s customers today.
1
FANS
FILL THE STANDS
Visibility sets the stage for future success. Fans may not directly show up in your immediate conversion metrics, but their impact is foundational. This phase ensures your brand is consistently noticed, remembered, and trusted. Every player on the field started as a fan—our job here is to keep your name top of mind, build anticipation, and position your business as a frontrunner worth following.
KEY PLAYS
- BROADCAST: Targeted TV and radio buys for broad, memorable exposure.
- SPONSORSHIPS: Strategic events to enhance local credibility and visibility.
- OUTDOOR ADVERTISING: High- traffic placements for continuous brand presence.
- VIDEO & DISPLAY: Strategic digital placements designed for reach and recall.
With 25% of your marketing budget dedicated here, expect a foundational ROAS of 0–2, recognizing that performance is measured more in future opportunity than immediate return.
BUDGET ALLOCATION
25%
ROAS
0-2
2
FIELDING
CATCH OPPORTUNITIES
Fielding is the steady, disciplined work of bringing leads into play and keeping your pipeline active. This phase ensures you’re consistently catching high-intent prospects and positioning your business to score. It requires precision, endurance, and strategy—focusing resources to engage the right leads at the right time.
KEY PLAYS
- LOCAL LISTINGS: Optimized paid listings to dominate immediate local searches beyond Google.
- PAID SEARCH: Intent-driven keyword strategies for capturing prospects actively seeking solutions.
- PAID SOCIAL: Audience-specific targeting to attract prospects based on interest and intent signals.
- DIRECT MAIL & PRINT: Strategic outreach complementing digital efforts for full market engagement.
With 60% of your marketing budget dedicated here, expect a reliable ROAS of 2–10, ensuring consistent, measurable growth.
BUDGET ALLOCATION
60%
ROAS
2-10
3
LOADING BASES
CONVERT OPPORTUNITIES
Loading Bases turns captured leads into paying customers efficiently and predictably. We’re not creating new demand here—we’re converting the leads who already know your name, ensuring every opportunity advances confidently towards a sale.
KEY PLAYS
- BRANDED-SEARCH: Protecting your brand from competitor conquesting by capturing high-intent branded searches.
- REMARKETING: Targeted ads to re-engage warm leads, driving decisive conversions.
- WEBSITE CONTENT: Conversion- focused UX and content that directly addresses customer intent.
- OFF PAGE CREDIBILITY: Distributing citations, building authoritative backlinks, and accumulating impactful reviews.
We allocate 10% of your budget to Loading Bases, delivering a solid ROAS between 10–100 and ensuring no opportunity is left stranded.
BUDGET ALLOCATION
10%
ROAS
10-100
4
HOME RUNS
WHERE WE SCORE
Time to dominate and capitalize. Home Runs are about activating your existing customers, turning past success into ongoing momentum. At this stage, every interaction yields substantial returns because your relationship with these customers is already established. Our focus here is nurturing loyalty, increasing lifetime value, and turning satisfied customers into passionate advocates.
KEY PLAYS
- TARGETED ENGAGEMENT: Personalized campaigns via email, SMS and direct mail to nurture relationships.
- UPSELLING & CROSS-SELLING: Data-driven offers tailored to existing customer segments.
- REFERRALS: Structured programs incentivizing and tracking customer advocacy.
- EDUCATIONAL & LOYALTY CONTENT: High-value content that enhances customer retention.
- STRATEGIC PARTNERSHIPS: Leveraging established trust to create new revenue opportunities.
With just 5% of your budget, expect impressive results, achieving an outstanding ROAS between 100–1,000—turning customer relationships into consistent revenue drivers.
BUDGET ALLOCATION
5%
ROAS
100–1,000
5
DUGOUT
STACK THE BENCH
Before we step onto the field, we ensure your team and tools are ready. The Dugout is where we build the foundational game plan, set up accurate tracking and attribution, select the right technologies, and align your partners and agencies. A strong dugout sets the stage for the strategy to be executed flawlessly—because without the right preparation, even the best players can’t win consistently.
KEY PLAYS
- SOFTWARE & ATTRIBUTION: Selecting, integrating, and verifying the optimal marketing technology stack.
- PREFERRED PARTNERS: Aligning proven vendors and agencies to ensure performance.
KEY PLAYS
- STRATEGIC GAME PLAN: Developing detailed, measurable goals and clear tactical alignment.
WHY MONEYBALL MARKETING WORKS
This disciplined, data-driven approach ensures every part of your marketing effort is strategically optimized for maximum returns. Instead of chasing isolated wins, we build your entire game around consistently capturing opportunities, converting with precision, and maximizing customer value. By simultaneously optimizing cost-per-job (getting on base) and ROAS (home runs), we set you up for sustainable success and frequent grand slams.
This isn’t theory—it’s a proven playbook. We’ve successfully scaled businesses from mid-market to enterprise, driving consistent, measurable growth from 8 figures to 9, and we’re gearing up to take it even further.
Ready to start hitting grand slams?
